“Public opinion is a mysterious and invisible power, to which everything must yield. There is nothing more fickle, more vague, or more powerful; yet capricious as it is, it is nevertheless much more often true, reasonable, and just, than we imagine.” 

– Napoleon Bonaparte

About Us


The livelihood of millions, billions and generations to come are at the mercy of the most sophisticated and orchestrated behavioural modeling and control machinations ever devised.  Like chess against deep mind, strategy and platform alone don’t win campaigns. With so much at risk, there is no room for chance. 


Universal PR is a full-service Public Relations agency, specializing in strategies for our clients to be victorious. We understand the many diverse facets of public perception by real people. From crisis management, dealing with public policy, branding for public and private entities, and shaping future executives and leaders, our passion is to clear the path for the success of our clients.


We are an association of experts with over 150 years of specialized public relations expertise brought together in since 2011 to synergize the efforts of our team members. Universal PR brings together an array of experience that can benefit clients small to large political campaigns, small to large businesses and training for public strategies. Our clients include large financial institutions, soft drink industry giants, studio and production companies, telecommunications companies, and utility companies. We also bring a team of legal experts to challenge the truth. We are here to create that vision to win! It's that simple.  In any discreet undertaking top quality expertise in many areas is required to complete the whole picture. We design that “perfect picture” companies and people desire. You may find individuals or firms that can accomplish single tasks with outstanding results. However, in order to complete the whole picture they are required to integrate with other experts. It is the failure of multiple entities to play well together that differentiates Universal PR. 


Our business model creates a team of experts with an organizational structure, accountability and reporting that results in the whole being much greater than the sum of the parts. The reality is we don’t fight fare - that is how the world really competes.  We call it how it is. 


We are not your traditional “PR Firm” just making things work with traditional advertising and some creative marketing. We are the firm that creates results. We use innovative methods to create public awareness at the most basic levels to create a demand for our client's public perception objectives. It's all about winning - that is the reality. The public understands common sense. It’s that simple!

We guide perspective, shape perception, and control dialog so that powerful ideas can thrive.