24 7 Crisis Readiness

Sustenance Advertising

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We've more than dabbled in it...

Product Recalls

03 / 07 / 2016
CPSC Comsumer Product Safety API

Work-related accidents and deaths

07 / 25 / 2016
www.OSHA.gov

Plant closings

(WARN) (29 USC 2100 et. seq.) Regulations 20 CFR Part 639
www.dol.gov

Workforce layoffs

09 / 20 / 2012
www.aa.com

Regulatory issues

03 / 23 / 2010
www.hhs.gov/regulations

Environmental issues

03 / 26 / 2012
www.wsj.com

UPR Crisis Management

Crisis Communications Team

The way in which companies communicate with stakeholders during a crisis event is rapidly changing with the 24-hour access provided by the Internet, Facebook, Twitter, and YouTube. Public relations practitioners and other communication executives are struggling to craft messages and maintain control of the flow of messages within this dynamic landscape.

Notifications + Monitoring Systems

Question the efficacy of best practices and principles of crisis management in the age of social media with Universal Public Relations, UPR.

Domino’s Pizza was embroiled in a viral crisis situation when two rogue employees posted videos of adulterated food on YouTube in April 2009. Tim McIntyre, Vice President of Communications, was part of the internal team that delivered the company’s crisis communication plan through Twitter and YouTube. What makes this story so compelling is the social media aspect of both the crisis itself and the strategy for managing the crisis.

Spokesperson Identification + Training

Using Response Latency to Assess Spokesperson Effectiveness

A response latency methodology was developed and used to assess spokesperson effectiveness. Results indicate that when a product identification decision was primed by a correct spokesperson name, subjects were able to identify product names as such significantly faster than when the decision was unprimed or misprimed. Based on the results of the latency experiment, characteristics of successful spokespersons were identified using multiple regression. Theoretical and methodological implications of the response latency technique are discussed.

Stakeholder Identification + Msg Receival

Properly identifying and gaining insight to your stakeholders interests is key in project management and is an emerssed culture of your brand.Your brand's ongoing popular story will be unveiled with a line waiting when planned and syndicated by Universal Public Relations, UPR. We are expert roadmappers to timeline the undertaken PR requirements.

Thoughtful Holding Statements

"The Critical Hour"

Conveyed and Repeated. Visualized. All mediums of dispersion are utilized where necessary through UPR's vast syndication network.

Assess, Finalize and Adapt Key Messages

Impacts, Addaption & Vuneralability


The UPR legal staff and creative staff team up for a systematic rollout with all angles thoroughly considered, that have occured, will occur and could occur. Your brand is in strong loving hands with UPR.

Impress to Push: UPR Syndication

UPR provides a plethora of Public Relations legal expertise and knowledge. Consider your PR with UPR for more precise considerations of Risk, Economics, and Ethics. Companies around the world depend on UPR for extended coverage and PR crisis stabilization.

PR Crisis Experts

Because reputable expensive brands must deal with the intense scrutany of epidemic media fails.